Bruce Campbell is a legend and the fact he is heavily involved in this is a good sign. They have been careful to reassure fans it is not a revisit of the old film but instead a new re imagining of a great idea. The Signs from the marketing literature and the trailer is that this is a scare fest. On the back of Zombie success in The Walking Dead it makes sense to make a horror version of what was a very comedic original.
Why do we love Bruce Campbell
Bruce Campbell is not only very good actor, but also an incredibly funny man. If you can ever get to a Q&A session with him do it, seriously it will be one of the funniest experience you have ever had. Here is an example at the recent Q&A session after showcasing the trailer for evil dead.